La Salle Cars
1940 La Salle Series 52 Special 2-Door Sedan
General Motors president, Alfred P. Sloan created La Salle in 1927 to bridge the gap between Buick and Cadillac. Harley Earl was hired specifically to design the new line and his designs led to La Salle outselling Cadillac by 1929. La Salle, considered the "poor-man's Cadillac", is one of the first mass-produced vehicles to be consciously "styled" in the modern sense.